Cold email is still one of the most effective ways to present you to a targeted audience.
If you are reading this article, chances are that you have already sent a dozen of these outreach messages, or you are about to do so. Either way, the main point behind every cold call email is to bring in new leads.
What is a Cold Email?
A cold email is an unsolicited email that is sent to a receiver without prior contact or a request for information previously(known as a cold prospect). It could also be defined as the email equivalent of cold calling. Cold emails are different from spam mails.
If they’ve ever expressed any form of interest, they would be a warm prospect, and you’d be sending a warm email.
More Insight –
How to Write a Cold Email ?
Cold emailing is harder than most communication for two reasons. You have no relationship with your audience yet, and you lack non-verbal feedback, so you can’t modify your approach in real time. As a result, most cold emails fail.
Here are few tips on how to go about with that cold email that you want to send out. After all, sending the right cold email could land you your next client/lead, employee, or even job.
1) Be in their Shoes :-
So the first tip is assume yourself to be in their position and it’s you who would be getting the email. This way, you would know what should be there in the email that would make you read it.
Also, another advantage is that you could correctthe mistakes. For example, you would have come across few cold emails which someone sent you and might have seen few mistakes or din’t like the mail at all; hence ignored it. So, you could make the changes that you would have wanted in that email which could be appealing enough.
2) Send it at the Start or End of the day :-
Continuing with the previous tip, you very well know that a person checks the email when they’re either starting their day with a cup of coffee and newspaper or towards the end of a hectic day.
Hence, if you’re contacting a busy person, they’ll probably miss your message if you send it during their working hours. Send it first thing in the morning or as the work day ends, when they’re probably checking their inbox. As obviously the least you want is the person to not even read your email.
3) Make A Contact List :-
This might be an obvious tip but many people forget to follow it.
Make a list of people in the desired profession that you respect and admire. If you could get 15 minutes of anyone’s time, who would it be? Now write them down.
Make sure you are not sending emails to 100 leads who are not even interested.
4) Find their E-mail :-
This is a very important step, because without the correct email address, it would make no sense to write a cold email to a stranger. So, make sure to find the correct email address of your cold prospect.
You could find the email addresses of the company names that you know or by just following the points to find the address of any person as well.
5) Short and Simple :-
Would you read a five-paragraph essay from someone that you’ve never talked to before? Probably not.
You don’t like reading long emails, so how do expect your desired contacts to have the time to read it. If you can’t get to the point within a single screen’s worth of text, the prospect is probably going to send it to the trash or forget it forever. Hence, don’t ever send long messages reciting an entire story of your company.
Everyone is busy and their inbox is probably already full. Don’t make things worse for them. It takes less than a minute to read and respond to an email. So, try and keep your email short, sweet, and to the point.
The e-mail shouldn’t be more than three or four sentences- short enough for someone to read and respond to in under a minute.
6) Perfection yet Personal :-
A monotonous email to every contact is a big NO. It might save your time but you would lose your precious contacts.
Make it personal by mentioning about the person. Instead of sending an email filled with “I” and “me,” the email needs to have more “you” and “your.”
Make it to stand out. Don’t just make it clear why you are reaching out, make it clear why you are reaching out to them. Highlight what specifically drew you to that particular person. Add a sentence or two about how that person’s work would be a great fit with your audience and why.