Why First Lady’s outfits make news?

Despite East Delhi’s horrific violence and many other important issues, the media is busy commenting over ‘The first lady of US’, Melania Trump’s dressing sense and outfits of her India tour.

Why? As Michelle Obama wrote in her autobiography Becoming, “Optics governed more or less everything in the political world.” And she “factored this into every outfit”.

On 24th February, US President Donald Trump, along with First Lady Melania Trump landed at Gujarat’s Sardar Vallabhbhai Patel International airport. It was Trump’s bright yellow tie that caught eyeballs, however it was Melania’s green and gold sash that caught the major attention and became a topic to talk about.

Perhaps, as Khar quipped, it is a cultural tendency to comment on women’s clothing and appearance. It is because the outfits of male politicians rarely offer much to talk about.

Melania channelled the former FLOTUS and fashion icon’s monochromatic palette for her arrival in India. In statements made by designer Troy Costa on Monday ‘Costa is frequently called upon to style Prime Minister Narendra Modi’ and he was confident that Melania would “most definitely wear an Indian designer” during her 36-hour visit. Michelle Obama, during her visit, championed Indian-origin designers such as Bibhu Mohapatra and Naeem Khan; Kate Middleton, too, wore an outfit by Anita Dongre when she was here.

But this time, Troy called it wrong. Melania chose to stick to only American designers throughout her trip. She wore an outfit by Indian-American designer Rachel Roy on the flight to India but that doesn’t count.

However, Ivanka Trump, did wear two Indian designers—a bandhgala by Anita Dongre, an anarkali by Rohit Bal. She also made a case for sustainability by repeating a dress that she wore during her visit to Argentina in 2019.

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Aastha Kochar

Aastha Kochar

A freelance content writer who specializes in writing long-form articles that generate traffic for health and wellness, lifestyle and digital marketing brands.

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