Online video giant YouTube is reportedly planning to shift from developing top-tier scripted original content for its premium service. According to unnamed sources, the Google-owned platform is expected to scale back its original content production starting in 2020. At the same time, it will make all future originals free to all users, not just subscribers to YouTube Premium.
YouTube is all set up to offer its prestige lineup of original series and films for free to all users. Turning to its traditional ad-supported system in an attempt to bring in more viewers.
Developing New Content:
YouTube is still developing the second seasons of the Karate Kid reboot Cobra Kai and Impulse, and just ordered pilots for The Edge of Seventeen and Dark Cargo, so its content business isn’t going away completely; but sources told The Hollywood Reporter that the YouTube Originals team is facing “a serious budget reduction.”
“Other platforms have had traction with scripted, but they don’t feel like there’s an opening for them,” one source said.
“If you look at our originals over the last few years, our main goal was to drive subscribers to YouTube Premium,” said chief business officer Robert Kyncl. “But through experimentation, we’ve also learned that we can make a lot of the projects work incredibly well when we make them available free to users.”
What is YouTube Premium?
YouTube Red is YouTube Premium.
Reason to subscribe?
With so many different apps, services, and streaming platforms out there, it can be overwhelming trying to figure out which ones are right for you. And navigating YouTube’s latest suite of products present a similar issue. The Google-run video-hosting website, launched in 2005, is massively popular, with more than 400 hours of video uploaded every minute.
But lately, the service’s many expansions in the search for more revenue have made things a bit convoluted.
What Does YouTube Premium Includes:
- The new YouTube Premium includes:
- The new YouTube Music: ad-free, with background listening and downloads
- More, bigger original series and movies
- Ad-free, background play, and downloads across YouTube
It’s all coming soon to even more countries.
Pricing and Availability:
- YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. It’s also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.
- YouTube Premium will be available for $11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price).
Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium. At their current price as soon as it becomes available there. What was once a possible purchase for those who might have been interested in YouTube’s original content. Hidden behind a membership fee suddenly seems like an inexplicable buy.